Imetec is a leading Italian company manufacturing small household appliances. It is present on all the most important international markets, where it has consolidated its position thanks to its winning and constantly evolving strategies. The success achieved by Imetec and its products are also due to the high levels of creativeness, research and innovation, together with communication campaigns and marketing strategies which are customized for the individual markets and the consumers in each reference country. Examples can be seen in the collaboration agreements implemented in some countries with the most prestigious names in the hair-fashion field, who work together with Imetec to create truly unique products, which have become reference points for consumers. Today there are new brand strategies on the horizon, and Imetec has become a Tenacta Group trademark, an internationally renowned firm, with branches in Germany, the United Kingdom, Russia, Spain, China, Argentine plus a distribution network operating in 42 countries around theglobe, established to face the new challenges proposed by world markets.